What's even more surprising is that many of these new 'friends' profess to be marketing, digital or social media experts. Yet their very actions in seeking to connect with me in this way show the degree of their expertise: diddly squat.
Of course all individuals and organisations are interested in building effective networks. That's where sales are made, recommendations offered and ongoing engagement ensured. But please, please, please if you want to connect with me - and I suspect any other potential customer - follow these simple rules:
- Make it a no-brainer to connect with you. Share something with me; show me you know something I should know or might find useful; give me a compelling reason to invest in networking with you.
- Be transparent. Tell me who you are, what you do and why you'd like to connect. What's in it for me?
- Show you understand something about me. Even if it's that I'm in marketing. Even better, show you've read my blog or LinkedIn updates.
- Ask about me. What am I really interested in? What's my view on content marketing? Have I used marketing automation?